Senior Brand Manager

As Senior Brand Manager, you will be instrumental in shaping and driving the execution of the Williams F1 brand across campaigns, partnerships, merchandise and licensing and internal initiatives. Operating at a senior-weight level, you’ll focus on working cross-functionally with teams to ensure brand governance, consistency, campaign effectiveness, and strategic alignment across every touchpoint – from race day content to internal cultural moments.

Working closely with our Marketing team, you’ll manage the day-to-day delivery of brand and marketing projects, working closely with the Creative, Partnerships, Merchandise and Licensing, and HR teams, as well as external agencies and stakeholders. This role is perfect for someone who thrives in a fast-paced environment, is passionate about brand and is a strong collaborator with the ability to be hands-on to help steer the direction for a British icon.

Main Duties: 

• Act as a guardian of the Williams Racing brand – ensuring consistent application across all touchpoints and enforcing brand guidelines.
• Brand strategy and governance working with cross-functional teams.
• Developing and delivering integrated brand campaigns, working closely with our Marketing team across both internal and external channels to support marketing objectives and brand growth.
• Partner with internal teams (including HR, Partnerships, Merchandise & Licensing, Fan Engagement, and Race Team) to deliver brand-led campaigns that support their strategic goals.
• Manage day-to-day relationships with external creative and media agencies.
• Brief and collaborate with the in-house Creative Team to develop on-brand assets for campaigns, events, and content initiatives.
• Coordinate and manage brand campaign timelines, ensuring on-time delivery, budget control, and performance tracking.
• Support event branding, fan activations, and content production in collaboration with commercial and marketing teams.
• Analyse brand and campaign performance, reporting insights and recommendations to drive continuous improvement.
• Stay up to date on cultural, fan, and industry trends to inform brand storytelling and activation

Core Competencies:

• Cross-functional collaboration – A natural connector who thrives in a team-first environment.
• Brand storytelling – Skilled at creating and delivering campaigns that build emotional connection and consistency.
• Project and campaign management – Confident managing multiple timelines, stakeholders, and deliverables simultaneously.
• Strategic thinker with commercial understanding – Able to turn insights into actionable creative strategies.
• Cultural and trend awareness – Brings energy and relevance to the brand by staying close to fan culture, sport, and design trends.
• Detail-oriented – Has a sharp eye for execution and design alignment.

For almost 50 years, Atlassian Williams Racing has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name. 

Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

• 5+ years of experience in a brand, marketing, or campaign management role.
• Experience working within sport, entertainment, fashion, or fast-paced creative industries preferred. 
• Solid understanding of brand development, campaign planning, and multi-channel content production. 
• Experience briefing and working alongside creative and digital teams. 
• Strong organisational and communication skills. 
• Experience working with agencies, managing budgets, and overseeing production timelines.  
• Proficiency in using project management and marketing tools. 

We fuel our team with a competitive benefits package, including generous holidays, vibrant staff events, a subsidised onsite restaurant, and a range of car schemes. Stay energised with 24/7 access to our gym and free fitness classes like outdoor boot camps, Pilates, and Yoga. With free parking and sprawling green spaces, you’ve got the perfect space to recharge and refocus. 

Join a fast-paced, future-thinking team that’s driving innovation and pushing past engineering boundaries. Here, your skills and ideas don’t just contribute, they will power projects across diverse industries, making a real global impact.

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Atlassian Williams Racing is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.