Experiential Marketing Lead (Fixed-Term Contract – 12months)

The Experiential Marketing Lead is responsible for the strategic direction, governance, and delivery of the global experiential assets programme including simulators, showcars, and all supporting experiential equipment. This is a role for someone who is passionate about experiential delivery, committed to operational excellence, brings creative energy to how assets are presented and activated, and cares deeply about delivering an excellent and engaging guest experience, whether for partners, fans, or internal teams alike.

This role is accountable for asset allocation, partner activation delivery and the development of non-contractual revenue streams. Working closely with the Fan Zones and wider marketing teams to ensure seamless execution of experiential activity across all markets.

This is a newly centralised function, and a key focus of this role is to establish best practice across the programme from governance frameworks and asset deployment toolkits to creative execution standards and streamlined logistics. The role holder will take a strategic view of the asset portfolio, identifying opportunities to improve quality, consistency, and commercial value.

This is a fixed-term position covering maternity leave, suited to someone who combines strategic thinking with operational rigour and thrives in a fast-paced, high-demand environment.

Main Duties:

• Lead the planning, management and strategic direction of the global experiential assets programme, including simulators and show car programme.
• Lead experiential strategy, commercial ideation and support for wider marketing activation planning.
• Lead objectives to generate revenue, drive registered users and increase brand awareness across experiential activations.
• Lead on strategic relationships with partners, third party suppliers and agencies.
• Direct line management of Experiential Marketing Manager and Experiential Asset Operations Manager, including objective setting, performance reviews and development plans, supporting them in driving the performance of their direct reports and ensuring alignment with wider strategy.
• Oversee preparation, maintenance, logistics and operation of assets hardware and software, including storage, shipping, repair/replacement and installation of all equipment as required.
• Work closely with the Experiential Asset Operations Manager to ensure efficient asset budgeting, governance, and allocation approvals, driving efficiencies in storage, logistics, and supplier management to reduce costs and improve quality.
• Liaise with the partnerships team to advise on the delivery of contractual asset rights and maximise partner usage across the programme.
• Build non-contractual revenue streams, including staff engagement sim programmes, licensing opportunities, and proactive activation pitches to partners' partners.
• This is a newly centralised function bringing together experiential assets, event delivery, and operations under one team. The role holder will be instrumental in embedding new ways of working, establishing governance frameworks and ensuring a smooth transition across the business.
• Work collaboratively across departments to ensure alignment on activations, programming and resource planning.
• Support the phased integration of Fan Zone delivery into the experiential function, contributing to succession planning and knowledge transfer during 2026.
• Act as a brand champion, ensuring the Williams brand is represented correctly and consistently across all experiential output.
• Uphold and instil the culture, values, and behaviours of the organisation within the team and across all cross-functional collaborations.

For almost 50 years, Williams has been at the forefront of one of the fastest sports on the planet, being one of the top three most successful teams in history competing in the FIA Formula 1 World Championship. With an almost unrivalled heritage of engineering and racing F1 cars and unforgettable eras that demonstrate it is a force to be reckoned with, the British squad boasts 16 F1 World Championship titles to its name.

Since its foundation in 1977 by the eminent, late Sir Frank Williams and engineering pioneer Sir Patrick Head, the team has won nine Constructors’ Championships, in association with Cosworth, Honda and Renault. Its roll call of drivers is legendary, with its seven Drivers’ Championship trophies being lifted by true icons of the sport: Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve. The team has made history before and is out to make it again with a long-term mission to evolve and return to the front of the grid.

• Extensive experience managing experiential marketing, events, brand/fan activations and/or partner programs.
• Proven track record delivering large-scale, multi-market experiential campaigns.
• Strong balance of strategic thinking, operational excellence, creative flair and project management skills
• Commercial acumen and experience integrating partners into experiential environments
• An enthusiastic self-starter, with an ability to work collaboratively in a fast-paced environment
• A problem solver, able to use initiative to ensure deadlines are met on time to a consistently high standard
• Able to work flexibly with a positive and proactive can-do attitude

Atlassian Williams F1 Team is an equal opportunity employer that values diversity and inclusion. We are happy to discuss reasonable job adjustments.